There is a wealth of untapped theatrical talent available to the Pittsburgh market that does not have an appropriate venue in which to perform. Therefore, the market misses out on unique opportunities that only a small, intimate theater setting could provide.

Converting The Strand into a cultural center would provide a significant boost to local businesses and economy. Local restaurants, retailers and hospitality providers would benefit immensely from consumers interested in enjoying a live theater experience.

While not designated as an historic landmark, The Strand’s history is tied closely to generations of residents whose families still live in the area. Creating a performing arts center provides a service to the community while preserving the building and the heritage of this unique borough.

While The Strand Theater has been closed for twenty years, anecdotal evidence and market surveys demonstrate that the building still holds a high degree of interest and value by local residents.

The Strand Theater Initiative applies the classic key to business success, “Find a need and fill it”. The Strand Theater gives patrons an alternative to driving to downtown Pittsburgh for dinner and a show, while providing an outstanding venue for professional performing artists who require a small, intimate setting.  Additionally, rural communities that dot the region will now have access to professional theater arts.